Rafaël Rozendaal's major led screen now also in Seoul at Hyundai Card

The major screen with Rafaël Rozendaal's digital work at MoMA New York now has a twin in Seoul! Thanks to Hyundai Card.

Both exhibitions will be on view until fall 2025. Meaning the presentation in MoMA New York is extended.

MoMA’s expansive, high-resolution screen—measuring over 7 meters high and wide- features a curated selection of 25 of Rozendaal's signature colorful and immersive digital works, each sampled for two to three minutes. Each work originates as a storyboard sketched on paper, which is then translated into code through a program that occupies only a few kilobytes (the whole exhibition is only ca 2 MB). The resulting final form is an autonomous website powered by that algorithm, generating the animation in real time. This American museum solo debut follows Rozendaal's recent first major European museum solo exhibition at the Folkwang Museum (Essen, Germany) in 2023.

Rafaël Rozendaal's major led screen now also in Seoul at Hyundai Card

Rafaël Rozendaal's major led screen now also in Seoul at Hyundai Card

Address

Contact